LEGO Education

Overview

For LEGO Education, at Doremus, I created key visuals, storytelling directions, and learning content that keeps students watching, and building. The guiding belief: kids don't follow lessons, they follow stories. Two campaigns anchor this work: the LEGO Education After School centers in Shanghai, and the Fall 2020 "Rebuild the World" back-to-school campaign.

After School Centers

Five characters, brick by brick

To grow awareness of the new LEGO Education After School centers in Shanghai, I helped develop key visuals around the program's core 5C values — Create, Communication, Collaboration, Critical thinking, and Character — and STEAM learning. Each visual builds a Chinese character from real LEGO SPIKE Prime bricks, showing how the centers build up the five characters, brick by brick. I contributed creative development, qualitative research, client communication, art direction, and project management, delivering five key visuals plus one combined.

Fall 2020 Campaign

It's okay, we can always rebuild it

For the back-to-school season, LEGO Education wanted a bold statement about its role in inspiring educators, administrators, parents, and kids to "Rebuild the World" — establishing SPIKE Prime as the go-to STEAM learning solution. The strategic idea: rebuilding the world, one classroom at a time. I worked on creative development, qualitative research, storyboarding, VO recording, and script transcription.

The manifesto film, "Hannah Rebuilds It," blends simple animation with real LEGO to tell the story of a girl who loves to build: she rebuilds her favorite SPIKE Prime bot again and again — at school, at home, remote learning — until we see her as an adult, turning the skills she learned into a contribution to the world.