CapyCrafts
Brand · Art & Identity
Overview
CapyCrafts is a cozy crochet studio where handmade florals meet a capybara-loving community. I created the brand identity and storefront, from the playful logo to the e-commerce experience and the social presence.
Brand
A warm, handmade identity
The brand had to feel as soft and personal as the products themselves: a friendly wordmark, a capybara mascot, and a warm pastel palette that carries from the Instagram feed straight to the storefront. [Add detail on the logo, palette, or naming.]
Identity, logo, mascot, palette, social
Storefront
From feed to checkout
I designed the online store so the handmade charm of the feed carries straight into browsing and buying, featured collections, curated bouquets, and an easy path to checkout. [Add detail on the commerce platform and what you designed.]
Storefront, home, collections, product pages