Nancy Xing

MonsterVille

Behavioral Health · Service Design

Role
Service & Game Designer
Timeline
Self-initiated
Tools
Illustrator
Audience
Teens with mild symptoms
MonsterVille service design

A multi-tiered, preventative behavioral health game offered in schools to reduce students' emotional distress. MonsterVille is a cognitive-behavioral game designed to treat social anxiety disorder through a series of systematic-desensitization mini-games and support groups. The main target users are teenagers with relatively mild symptoms — the game is both therapeutic to the patient and educational to the people around them, evoking awareness about mental disorders through volunteering.

Therapy, disguised as play

Background research

Background research on social anxiety and behavioral health

Persona & UX journey

Persona and UX journey

Game concept

MonsterVille game concept

User flow

User flow through the game

Designing the world

Game art

MonsterVille game art

Game scenarios

Game scenarios

UI design

UI design

Character design

Character design

Hi-fi mockup

High-fidelity mockups

Closing the loop

User testing